NEW YORK, March 2 /PRNewswire/ -- Kimora Lee Simmons and Phat Fashions
have selected Rogers & Cowan as their agency of record. The leading entertainment marketing and PR agency will develop
and implement an extensive, multi-tiered media relations campaign designed to broaden awareness and elevate the profiles of
Phat Fashions and Kimora Lee Simmons. The announcement was jointly made by the President of Baby Phat® and Phat Fashions
Creative Director Kimora Lee Simmons, Vice President of Marketing and Public Relations Kate Sullivan and Rogers & Cowan
CEO Tom Tardio.
Rogers & Cowan will be responsible for providing strategic communications counsel and
execution to support Kimora Lee Simmon's personal publicity, launching Kimora's new fragrance "Dare Me"
in March of 2010, as well as promoting Ms. Simmons reality series "Kimora: Life in the Fab Lane" which airs on the
Style Network, premiering on Sunday, March 21 at 9pm EDT/PDT. Senior Vice President Maggie Gallant will lead the Rogers &
Cowan team for KLS from the agency's New York office while Associate Vice President Jeff Raymond will direct efforts from
the Los Angeles office.
"We are thrilled to be partnering with the team at Rogers & Cowan. They
understand every facet of our business, from entertainment to the merchandising and the branded fashion products we create.
They know how to proactively integrate into Kimora's multifaceted world and will take the business to another level. We
look forward to working closely with the New York and Los Angeles team, " commented Kate Sullivan, Vice President of
Marketing and Public Relations.
CEO Tom Tardio stated, "The agency is very excited to be working with
Phat Fashions and Kimora Lee Simmons, the creative visionary and designer behind the premiere female fashion and lifestyle
brand, Baby Phat. We are committed to aligning the agency's diversified marketing resources to implement an aggressive
media relations and marketing program to support Kimora Lee Simmons and Phat Fashions as they introduce a new season of 'Life
in the Fab Lane' and launch several new lifestyle brand extensions."
Source: Rogers
& Cowan
